Are you an event organizer or planner in the advertising and publishing industry? If so, you won't want to miss this episode of Tech & Soul! We delved into the intricate art of balancing community, content, and event business models.
Discover how events can enhance brand awareness and generate leads, and learn about the impact of technology on event planning to create engaging experiences for attendees. We also discussed the changes in events due to the pandemic and shared innovative strategies for hosting virtual and hybrid events.
Plus, we highlighted the importance of data in event planning and how analytics can optimize resources and personalize attendee experiences. Don't miss out on these valuable insights to help you create impactful and successful events!
Timestamped summary of this episode:
00:00:00 - Introduction to Tech and Soul Podcast Tameka and Lynne introduce themselves and the podcast, expressing their excitement about recording an episode together in person for the first time.
00:00:29 - Events and Marketing in the Advertising Industry The episode focuses on events, marketing, technology, and media in the advertising industry. They discuss the importance of events as a revenue stream for publishers and media companies and the specific appeal of events for niche audiences.
00:02:12 - Diversifying Revenue Through Events The conversation shifted to publishers diversifying their revenue streams by investing in events or acquiring event companies. Examples include PMC's stake in South by Southwest and the success of AfroTech as a brand.
00:05:07 - Balancing Events and Editorial Content Tameka and Lynne discussed the challenges of balancing resources and energy between building the event side of a media company and the editorial side. They compare different approaches, like focusing on events and community, while others prioritize community and content.
00:09:35 - The Impact of the Pandemic on Events The hosts explore the changes brought about by the pandemic in the events industry. They mention the personal choice related to attending in-person events, the expectation of a virtual component, and increased consciousness about being in crowds. Tameka shared a personal anecdote about her experience at a music festival post-pandemic.
00:16:29 - Early Experiences in Event Planning The conversation starts with Lynne discussing her early experiences in event planning, including being on the advisory board of South by Southwest and organizing events for the Advertising Research Foundation and Fast Company.
00:17:58 - Inspiring Events Tameka and Lynne talk about the events that have inspired them. Lynne talked South by Southwest and BlogHer, while Tameka shared her experience at C2 Montreal, an event that combined creativity and commerce.
00:22:11 - How They Got Into Events Tameka and Lynne discussed how they got into events. Both shared their journies from being a journalist to working in event planning.
00:23:23 - Creating Memorable Event Experiences The importance of creating memorable event experiences was also discussed. Tameka and Lynne emphasized the need for events to move beyond just panels and focus on providing immersive and experiential experiences for attendees.
00:25:39 - Planning a Live Podcast Event Tameka and Lynne also revealed their plans to host a live podcast event. They discussed the possibility of having a guest speaker and asked for suggestions from their audience. They also spoke about possible locations and whether attendees would be willing to pay for the event.
Ep 4 - Mastering the Event Trinity: Community, Content, and Business Models