For this episode, we get into the groove — exploring the push and pull between indie music artists pursuing their dreams (and dollars) on platforms like TikTok and Bandcamp, vs. megastars like Beyonce and Taylor Swift that dominate the charts (and the economy).
The rise of independent artists is a testament to the changing face of the music industry. Social media and digital platforms offer artists the chance to distribute their music, make their own videos, and even sell merchandise independently, all without the need for a major label.
Exploring these opportunities can guide artists toward a sustainable and financially viable career path — but what are the potential benefits and drawbacks of entering these new era 360 deals?
And as these creators continue to forge their own paths, will they have to make tough sacrifices along the way?
Tune in for the answers to these questions and more.
Timestamped summary of this episode:
00:00:03 - Acknowledging the Conflict in Israel and Gaza
Tameka and Lynne take a moment of silence to acknowledge the ongoing conflict in Israel and Gaza, expressing that they are not in a space to cover the topic in this episode but recognize its significance.
00:01:15 - Beyonce's Renaissance Tour Movie Announcement
The hosts discuss Beyonce's announcement of a movie for her Renaissance Tour, acknowledging the excitement around it. They mention the futuristic and Afrofuturistic aesthetics of the tour and how Beyonce's team has always curated her experiences to control the narrative and media surrounding her.
00:03:40 - The Impact of Beyonce's Performances and Control of Media
The hosts reflect on the impact of Beyonce's performances, with Tameka mentioning her love for Beyonce's showmanship. They discuss how Beyonce's team has effectively controlled the media around her experiences and mention the influence of LGBTQ culture in her work.
00:07:01 - Independent Artists and 360 Deals
Tameka and Lynne discuss the opportunities for independent artists in the digital age to do a 360 deal with themselves. They mention examples of artists who have successfully utilized social media and platforms like Bandcamp to release music, sell tickets, and create merchandise.
00:09:39 - The Role of Record Labels and Creator Representation Firms
The hosts delve into the role of record labels and creator representation firms in the digital music sphere. They discuss the benefits these entities provide.
00:17:36 - "The Future of Publishers"
Tameka and Lynne discuss the changing landscape of publishers and the challenges they face in achieving massive growth. They explore the importance of sustainable growth and creating content that resonates with audiences.
00:20:54 - "Turbocharged Growth and Acquisitions"
The conversation shifts to the possibility of turbocharged growth for publishers and the role of acquisitions in the industry. They discuss how larger companies like The Arena Group and Meredith acquire smaller publishers to expand their reach and verticals.
00:23:24 - "Goals and Ownership"
Tameka and Lynne delve into the importance of defining goals as a publisher or creator. They highlight the need to consider long-term sustainability and ownership of one's brand or content. The example of Taylor Swift renegotiating her rights is mentioned.
00:26:01 - "The New Renaissance Movie"
The conversation takes a turn towards the excitement surrounding the upcoming Renaissance concert movie featuring Beyoncé. Lynne shares her emotional reaction to the trailer and the impact of seeing black women celebrated in the media.
00:28:27 - "Supporting and Giving Back"
Tameka and Lynne discuss Beyoncé and Jay-Z's efforts to support communities and uplift black individuals. They emphasize the importance of sharing wealth and helping others succeed. The episode concludes with an invitation to subscribe to the podcast.
Ep 5 - Can Indie Artists Thrive in the Realm of Swifties and the Beyhive?